The first of them starts: “Customer obsession. The process we’re calling the heart of Amazon’s renowned innovation prowess is called “working backwards” and it takes its cue from Amazon’s long-established leadership principles. ( See here for the methodology.) It is a remarkable resurgence for a twenty-year-old company that was near the top (#2) on our first list in 2011 but in recent years has dropped further down the list.
Amazon moved up this year to the third slot on Forbes “Most Innovative Companies” list – our objective, data-driven ranking of public companies based on the “innovation premium” investors grant them. If you wonder how Amazon keeps up its torrid pace of launching new products and services, you’re looking at the heart of it.
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